Boutique Owner Yvonne McCullough was born on August 30th, 1990 in Houston Tx. SEYVNPM was created on March 20, 2017 and officially launched in April of 2017. Yvonne got the burning desire to create a brand for all shapes and sizes due to the era of “body shaming”.
Many brands focus on skin tone, hair texture, and size which; inadvertently tell women who don’t meet that criteria, “this way is good” and “this way is bad”; which oftentimes cause women that are in the “bad” category to overcompensate negatively ie. unhealthy relationships, body dysmorphia, becoming slaves to vanity to the point we lose focus on other gifts we may have to offer to the world, etc.
Yvonne remembers dealing with “body shaming” as a child and teen. Society often (decided) that she was “too thin” or that she “needed to eat more” to meet the requirement society imposed on her.
Full episode drops tonight at 7 pm c.s.t.